Tupolev & Co
From chaos to comms.
We convey value & vision for startups & investors ahead of financial milestones. Get precision messaging & publishing.
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Driving multi-stage startup comms since 2015
🛠️ Why Tupolev & Co
Since 2015, I've executed comms for financial milestones for tech startups — including during confidential, complex, and high-stakes transactions.
I specialize in founder-first comms, built to serve the deal and the team behind it.
We use focused workstreams, with clear deliverables
01. Messaging for early-stage & emerging companies
+ Basic brand comms
Fundamental about us
Profile set-up
MVP comms strategy & roadmap
Positioning decks
Fundraising preparedness
Comms support for compliance
+ Essential comms
Websites, landing pages
GTM & sales enablement materials
Product marketing support
Announcement roadmap
Fundraising collateral
Executive voice
Fan favorite
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Who it's for, typical stakeholders:
# Founders, CEOs, sales leaders
02. Messaging for scale-ups & later-stage companies
+ Growth comms
Advanced sales enablement
Partner collateral
Ad creative
Exec comms
Video production
Risk management
+ Public & corporate comms
Investor relations comms
Spokesperson development
Take-privates
Public relations
Program management
Who it's for, typical stakeholders:
## Investors, leadership like sales, performance marketing, & product.
### If you are a CEO still driving sales or product, please contact us to discuss best practices for comms at this stage. If you are a CEO facing an M&A, please contact directly.
Comms is for convincing
Sophia Tupolev-Luz is a deal communications executive in tech, a non-profit leader, and a passionate advocate for immigrant economic advancement.
In her corporate roles, she serves on technology leadership teams communicating in North America and Europe. Most recently, she was the Vice President of Communications for UserWay, a Level Access Company, the world's leading digital accessibility provider, overseeing areas like corporate, M&A comms, and retail investor relations for the company's 2024 take-private.
Sophia was an early employee at climate security startup Tomorrow.io (formerly ClimaCell), serving as communications director. She has advised dozens of tech leadership teams and their investors on communications and executed world-class programs on their behalf. She is currently co-host of The Endgame, Israel's Tech M&A podcast.
A tri-lingual, three-time immigrant, Sophia is a social entrepreneur, leading two non-profit initiatives to promote the economic inclusion of immigrants in Israel: The Economic Integration Org, focused on policy advocacy, and The Reboot Startup Nation, Israel’s grassroots community for immigrants in tech, connecting displaced professionals to jobs since 2022.
Sophia Tupolev-Luz, Director
What really matters
+ Meaningful, longstanding relationships
+ The right thing at the right time
+ Unflinching professionalism
+ Setting a good example
+ Consistent excellence
+ Shareholder value
+ Creative freedom
+ Being of service
+ Love of the craft
+ Being amazing
+ Taking a stand