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Deal team comms

Executing M&A comms that shape deals: from initial interest to integration. Serving EMEA founders & global deal teams. 

  • Pre-deal: company & CEO positioning

  • In-process: information flow management, leak mitigation

  • Signing to closing: messaging to employees, customers, shareholders

  • Post-merger integration: for brands, products, & teams

Early-stage
What really matters

🛠️ Why Tupolev & Co

Since 2015, I've executed comms for financial milestones for tech startups — including during confidential, complex, and high-stakes transactions.
I specialize in founder-first comms, built to serve the deal and the team behind it.

↗️ Deal stages & comms considerations:

01. Pre-deal: position the company and leadership to potential acquirers

+ Pre-deal comms considerations:

Compliant communications
Brand & product messaging audits

Messaging clean-ups

CEO profile & comms
PR strategies

02. In the deal-making process

+ Deal comms considerations:

Deal team alignment for diligence 
Leak mitigation
Internal info management
What you don't say

03.  Signing & deal announcements

+ Signing comms considerations:

Lining up internal announcements 

Leadership alignment

Customer & product communications
Deal PR strategy (quiet or loud)
Founder legacy & future-positioning

04.  Closing & integration (PMI)

+ Closing & integration comms considerations:

Announcement strategy

Stakeholder briefing materials
Internal & external messaging hierarchy
Collaboration with buyer’s comms team
Consistent internal information flow 

Customer & product communications
Press and PR planning

Need more? Nerd out on mergers and acquisitions:

For Merger Nerds
Modi Rosen (Magma) on 30 Exits & Raising Giants | 007
Michael Calev: Target Acquired. Secrets of Corporate Development | 006
The Heart of the Deal. Founders & Truth Dynamics. (Hebrew w/English-only subtitles) | 004
Claims & Consequences. Mistakes & Misconduct. Josh Begner (WTW) | 003
002: Skeletons. The Razor’s Edge. Deal Breakers. Sim Koevary, Meitar (HE, with EN subs)
The Endgame: Pilot Episode #001 | Murders & Acquisitions. Shadow Players. Competing Interests.
Your Company Is The Product. Cyber, AI, M&A with Shay Michel, Merlin Ventures | 005
Partners

Sophia Tupolev-Luz is a deal communications executive in tech, a non-profit leader, and a passionate advocate for immigrant economic advancement. ​​

In her corporate roles, she serves on technology leadership teams communicating in North America and Europe. Most recently, she was the Vice President of Communications for UserWay, a Level Access Company, the world's leading digital accessibility provider, overseeing areas like corporate, M&A comms, and retail investor relations for the company's 2024 take-private.

Sophia was an early employee at climate security startup Tomorrow.io (formerly ClimaCell), serving as communications director. She has advised dozens of tech leadership teams and their investors on communications and executed world-class programs on their behalf. She is currently co-host of The Endgame, Israel's Tech M&A podcast.​

A tri-lingual, three-time immigrant, Sophia is a social entrepreneur, leading two non-profit initiatives to promote the economic inclusion of immigrants in Israel: The Economic Integration Org, focused on policy advocacy, and The Reboot Startup Nation, Israel’s grassroots community for immigrants in tech, connecting displaced professionals to jobs since 2022.

Sophia Tupolev-Luz, Director

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